So I decided to try this after all the hype it was getting. I was pleasantly surprised at how much I liked this product. I completely wet a cotton pad with the product and swiped it across my face. It felt cool and refreshing and easily took off my foundation and most of my eye make-up, all without rubbing. I did need to use a second cotton pad to remove all my eye make-up and any other make-up that was still left on my face. I did need to use a slight rub to get rid of suborn eyeliner and mascara. I think that because of this it would last me 100 uses rather than 200, to me this is still good value as I would only use it in the evening. When I was finished it left my skin feeling clean and refreshed and not tight at all. This is so quick and easy I think it will replace my cleansing wipes and I found it a lot more gentle too.