I have three of these, two matte and one gloss. I love the range of colours they have and the fact that you can get them in matte/gloss.
I love that the matte ones are not drying. They apply smoothly and are not uncomfortable to wear, same with the gloss ones. They also have great pigmentation and last a while.
I know not everyone does but I like the peppermint scent of them. The crayon shape tip is cool and it makes it easy to apply as well as being able to twist the bottom to get more product.
I really like the pigmentation and texture of this balm its very moisturising on the lips, - even the matte texture. the colour selection is great too and I love that the packaging matches the colour making it easy to find.