U by Kotex would have to be the edgiest brand of pads, which I think is a great image to create as it makes them look a bit more attractive and interesting to the consumer, which lets be honest isn't the easiest when the product is pads.
The pads themselves, like the name suggests are ultra thin pads. While being a thinner pad makes them more comfortable to wear, they are only suitable for lighter periods. I didn't find that they sat that well, but then I find that with all the brands.
All in all they did what they were supposed to, they absorbed. And they did have a good absorbency.
I love U by Kotex pads. Especially the ones with designs on them. It gives me something to look forward to with my period. God knows there's nothing else. Stupid periods. Why?