Colgate Optic White Toothpaste review

I'm really impressed with this. It's not a professional teeth whitening treatment or anything, so I wasn't expecting hugely dramatic results - it's just a toothpaste! - but consistent use has definitely made my teeth whiter over time. They don't look like they've been chemically whitened; I'd say it's more like my natural tooth colour made better. And when I stop using it for a while, I absolutely notice the difference. My husband has started using it too now, because he kept noticing how white my teeth were looking in comparison to his!

It's a normal, pleasant, minty toothpaste, it doesn't irritate my sensitive gums, and it gently whitens my teeth, so for me it's a five-star product. It's usually more expensive than many other 'whitening' toothpastes, but this one actually works (at least it does for me), and I always buy it on a good special anyway, so it's well worth it.

I was excited to try this toothpaste, but didn’t do much to lighten my teeth. Really strong taste, and made my teeth really sensitive.

Good toothpaste but not really a whitening tooth paste in my opinion. No change in the whitening of my tooth after months of use.

I had high hopes for this product. I used it as instructions and still after 3 weeks barely notice any difference. My teeth aren't overly stained but could be whiter so am disappointed in the results. It also irritated my gums so probably won't use again.

Although the toothpaste didn't give me very noticeable whitening results, the paste itself is incredibly minty! Took a bit to adjust to, but it definitely leaves you with fresh breath. For the price and what it does however, I probably wouldn't recommend.

I used this product for 4 weeks morning and night. I did notice some whitening of my teeth but definitely not 15years worth. AS a toothpaste it is fine and it did not cause me too much mouth irritation. Not worth the money though and failed to live up to its own hype.

I found when using this toothpaste vs when using another it did make my teeth whiter but I only noticed when I switched to a different toothpaste. I quickly switched back as no other toothpaste makes my teeth feel as clean. I have converted my boyfriend also and he feels other toothpaste dosent leave his breath as fresh as this.