My mum buys this toothpaste because she has sensitive teeth and says it really works for her. I on the other hand have normal teeth and am surprised that she uses this!
The toothpaste has a fine powder which is meant to scrub any discoloration off your teeth. I find that when I use this, it really irritates my teeth and gums and leaves them feeling incredibly sensitive after.
I also find the consistency quite chalky which makes it not very comfortable to use and not as easy to slide across your teeth.
Although I do like the slightly herbal mint flavour, I found this toothpaste felt quite damaging to my teeth and gums. With the lack of fluoride as well, I wouldn't recommend this toothpaste as it doesn't offer much to actually improve the health of your mouth.