This mascara comes in a plain silver tube, and has a very standard bristle brush. The brush seems a little bigger, which makes it a bit hard to get to the inner corners and my lower lashes without accidentally getting it on the skin around my eyes. The consistency is right in the middle, and doesdn't clump when applying. I like to comb it out with a clean mascara wand after application so it looks a little more natural and lets me build up the coats better without the fat clumpy look. Two coats gives a decent volume but not that much more length. I've very straight lashes, so I curl with an eyelash curler before and after applying mascara. If I didn't curl afterwards, this mascara would make my precurled lashes straight again. In terms of application and packaging this mascara's been nothing special, but wait! Have you ever had a one hour cardio workout with mascara on? I have. And guess what, this didn't run/flake/smudge at all. If that doesn't impress you I don't know what will. This can last a whole day and have 0 flaking, better than any other mascara I've tried. This one is my new favourite for a night out or when I need my mascara to be 120% waterproof. If I was the designer for the tube, I'd slap a giant EVERYTHINGPROOF label on it. Despite how well it stays, it is surprisingly easy to remove. A cotton pad soaked in eyemakeup remover held on my eyes for a while plus a few rubs and it's all gone.
Overall not the most stellar mascara I've used, but its redeeming feature is its staying power. This would be most suitable for people with naturally curly lashes looking for something that stays on all day/night.