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Pronunciation of Ethique

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13 posts, 9 members
RamblingRose
1280 posts
Fri 27 Apr 2018 6:41pm
I was just wondering how the brand Ethique is pronounced. I’ve always said “Eth-eek” (like the word ethic, with an ‘ee’ sound where the i is).  A few days ago, I heard it pronounced “Eh-teek”. She literally said it like it was two separate words, “Eh Teek”. 

So ... how do you pronounce it, and how should it be pronounced? 
Edited Fri 27 Apr 2018 9:17pm
Rambling Rose - qualified nail technician & make-up artist. When I’m not doing nails or make-up, I’m making handmade jewellery & home decor. www.ramblingrose.co.nz
SooziesWorld
2999 posts
Fri 27 Apr 2018 7:08pm
I always thought Eth-eek too until I saw Brianne being interviewed on tv. According to their website it is Eh-tique. 

Speaking of mispronunciation, I've just been watching the news and wondering how I'm going to handle TVNZ saying Toe-key-o instead of Tokyo until the Olympics (aye Trudi!)
Edited Fri 27 Apr 2018 7:10pm
shazatron101
5112 posts
Fri 27 Apr 2018 8:33pm
What the... what

Its like blimmen antipodes, i though it was anti podes but nooo its an tip o dees

Honestly
we aint had nothing but maggoty bread for three stinkin days!
trudijoy
8375 posts
Fri 27 Apr 2018 9:02pm
yup, ethique, used to be sorbet. Both French words, for some reason. Ethique is 'eh-teek' and it means 'ethical'.

Soozie, i WILL get amusingly rage filled if you push that button right now
SooziesWorld
2999 posts
Fri 27 Apr 2018 9:03pm
Lol, Shaz. That's one I do know as I used to get called Antipodean in the U.K.  
trudijoy
8375 posts
Fri 27 Apr 2018 9:04pm
Shaz that one i knew, it's an-tip-o-dees because that's how you pronounce it when it's used in the other sense - ie when the northern hemisphere refer to Aus/NZ in English we're often called 'the Antipodes' or 'The Antipodean Islands', meaning 'those at the other end of (the earth)' or something.
SooziesWorld
2999 posts
Fri 27 Apr 2018 9:16pm
Trudi, I've already screamed at the tv as NIB are giving away a trip to 'you known where'. Argghhhh!!!!!!
RamblingRose
1280 posts
Fri 27 Apr 2018 9:24pm
Thanks, ladies. 
 
Rambling Rose - qualified nail technician & make-up artist. When I’m not doing nails or make-up, I’m making handmade jewellery & home decor. www.ramblingrose.co.nz
Macs
5351 posts
Fri 27 Apr 2018 10:46pm
I’ve been saying it wrong all along lol
MissQT
1547 posts
Fri 27 Apr 2018 10:58pm
wow thanks for sharing this. I’ve always wondered how to pronounce it and I too have been pronouncing it wrong!
itsclearascrystal
2056 posts
Sat 28 Apr 2018 9:23am
There are quite a few. I've heard Plantae pronounced plant, plant-e and plant-ay. And Natio pronounced nay-toe and nay-tea-oh.
www.beautywithasuitcase.blog
Julieal
915 posts
Sat 28 Apr 2018 12:05pm
clever ladies - I always struggle with pronunciation
Julie
thirtywinks
60 posts
Tue 1 May 2018 11:43pm
I had the same problem with Antipodes! My husband corrected me. Shame. Haha
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