I use the Red Seal brand products, primarily because they are cruelty free and secondly as they have more natural ingredients.(Thirdly, they are the only brand of toothpaste that is cruelty free and available at my local supermarket) I am currently using and have been using this particular product for the last 6 months and that is unlikely to change.
The taste is nice, it's not overpowering unlike their Smokers toothpaste which I can't stand. My teeth appear and feel cleaner. Overall this is a winning product for me.
I am a big fan of natural -based products. I decided to switch to natural toothpaste, this one caught my attention. I am quite impressed with this natural toothpaste. It does freshens my breath, keeps my cavity at bay and cleans my teeth well. Would definitely repurchase.