This product was a bit of a learning curve for me, so hopefully this review helps somebody skip the beginning frustration.
As a straight powder foundation this is chalky and difficult to apply. The sponge is all but useless and a brush just doesn't pick it up well.
I went on youtube to look at reviews, to see if it was just me, and it was there I learnt this is a bit like the moisture mist foundation of yesteryear - you need to apply with a wet sponge.
Problem solved - it went on evenly, was buildable in coverage and looked amazing. The finish is matte. The coverage goes from medium to heavy.
And yes - it lasts!