When I saw thi sin the supermarket the word "organic" attracted me. I prefer to use natural ingredients in my hair where possible (my usual shampoo is Lush's Cynthia Sylvia Stout). This was cheap so I thought I would give it a go.
I don't really like the packaging. It is functional which is the important thing, but I really dislike the colour of the bottle haha. Usually I like purple but I think this purple looks mouldy and unattractive. Based solely on the packaging I wouldn't pick this up but as I said above, the word organic caught my eye.
This has the same kind of consistency as a regular shampoo. It doesn't look any different to any other shampoos and the smell is ok. It's subtle and fresh. I found this lathered really well in my hair and washed out easily.
In terms of the claims, however, I found this didn't do anything good to my hair. It could just be my type of hair but I found this dried my hair out - which made it look and feel dull. Thinking perhaps my hair needed to get used to this I persevered with it for a month but found my hair continually looked and felt dry after using this, so I didn't finish the bottle.
Because of the above I wouldn't repurchase this and have since gone back to my Lush shampoo. I didn't like this and even though it is affordable I feel there are better options at the supermarket that don't dry your hair out.
I bought this a while back as firstly to be eco friendly but also to save my hair colour from fading for a bit longer. I found it only available at the one store and then I couldn't find it again when I went to repurchase it. I have since found it again much to my delight.
The packaging is designed to breakdown faster than the usual packing you'd find on the shelves and yet it wont let go whilst using it so this was a huge selling point for me at first as I had very long hair at the time and would go through a lot of shampoo and conditioner, recycling was a must but knowing that they breakdown faster was huge. Then of course I tried the product and I was surprised how soft and healthy my hair felt. I missed not having it in my bathroom.
It is SLS free, paraben free, organic sounds too good to be true but this is actually a really really good shampoo that not only cleanses your hair but I had a lot less colour run from my non-permanent hair colour. My hair was less oily for longer lengths of time but it wasn't stripped of moisture and felt soft. It smells lovely and isn't over powering but I can't put my finger on the actual scent .
I prefer this product to others on the shelves when I can locate it.