Have had many bad experiences with colouring my hair at home, so I'm always a bit hesitant when it comes to purchasing these dyes. My reason for buying this particular brand was i had never had any luck with other affordable brands so i thought spending a bit extra might give a better result.
Right off the bat i was impressed with the minimal smell and loved the protecting serum that you massage into your ends before applying the colour. The colour itself was easy and mess free to apply, i really liked the comb applicator, it ensured a tidy and even application.
I left it for the recommended time and followed the instructions re rinsing and conditioning. It was easy to rinse out and after using the conditioner my hair was soft, shiny and smelt pleasant.
I didn't get the colour i set out to achieve but I'm not blaming the product, i would say it was a combination of my hair being too dark to start with or maybe i could have left it on a little longer.
I was impressed with this product from start to finish just for the quality and ease of use and the condition it left my hair in afterwards. Would i use it again? - Absolutely!
I've been using the Excellence range for ages , and although I understand the need to change with the fashion it seems to me that they change too frequently and just when you find a colour that suits, it has been phased out. It takes a while to find the perfect colour because they are not always the colour they appear to be on the box. The application is easy, the fragrance is pleasant and most of all the conditioner is to die for! Genuinely leaves (even dry hair) feeling soft and silky. Be careful when touching up the roots not to apply to the entire head as the colour does build up.