This eyeliner comes in black cardboard packaging and has a gold lid, speaking to the glam in the name.
The formula itself seems quite watery, as there are bubbles on the applicator as you pull it out, but I didn’t experience any dripping. As a total liquid novice, I was worried about applying this, but the fact the tip is super fine helped a lot and I got nice even lines.
The eyeliner is quite pigmented (read: very black) and after the initial 60 second drying time, stays in place. Even when applying if I made a mistake, it was quite difficult to remove without actual make up remover. It would last all day without smudging, so I was quite impressed at its longevity. Unfortunately, I was unable to test it in the rain so couldn’t say how waterproof it is.
When removing at night, I would find it would take a few goes across my eye to get the liner completely off. It smudges off like normal liners if it’s not dried, but once it has dried, it flakes off.
While the magnetised lash system itself leaves something to be desired, I really liked the eyeliner and I would definitely use this on its own. I just need to learn how to wing well first.
REALLY liked the colour pay out on this! Bottle was a generous size and packaging easy to read.
The liner itself could be used without the lashes I found when applying the lashes I needed to reapply purely for lash stickability. Rather than colour pay out.
It didnt have any overwhelming smells or over whelming fragrances to it either . The brush is extremely thin and I think for those who struggle to apply eyeliner it could be made thicker.
Im an eyeliner queen so I dont have that issue but others might need a sturdier brush or a pen applicator!.
Loved it I have another strong black eyeliner to add to my collection YAY