My beautiful friend was doing an order from the ABH website so I decided to jump in and picked up this product in the shade Madison. It's a lovely pink, almost the same color as the lip rating here on BR! (almost!)
The packaging is what I'm used to I guess, a clear tube, a gold lid and a doe foot applicator. I would hope it reached the bottom but I'm not sure. The formula is creamy and applies opaque with one swipe.
It dries down matte but it's not quite kiss proof, and I don't think it claims to be either so that's good. I found it lasted all day on me as well, so I'm stoked! It's a really good formula and if they had more shades I liked I'd definitely buy more!
I decided to pick me up one of these liquid lipsticks because they all looked amazing. The one that spoke out to me the most was retro coral which is a pink coral.
I love the packaging as it's sleek and elegant compared to many of the other brands of liquid lipsticks. The applicator is a doe foot applicator like many of the other brands that have there own liquid lipsticks but I find that it is a little bit thinner which makes it easier to apply on my lips.
The formula is so creamy it just glides on your lips without hassle. This liquid lipstick does take a little while for it to dry completely matte so it gives you enough time to even out the application. I have also found that this formula doesn't clump up on my lips or show up my fine lines on my lips.
This liquid lipstick seems to last on my lips all day or all night. If I do wear it throughout the morning to evening I do have to reapply in the afternoon.
The only thing I dislike is the smell of the product in the actual tube but once it's on the lips you can't smell it at all.
Tips: Exfoliate and moisturise your lips before you start doing your makeup.