I've gone back to blonde, totally forgetting how much work it is! I loathe having roots, and I thought this might be a nice solution - if I could use this to colour in the roots I'd be able to resist dying every couple of weeks.
The cover-up is quite clever - I went with the lightest shade, and it was an excellent match to my colour. There are two ends to the applicator brush, one long and one short - this is a great design because it lets you control how deep you need to go - for example I use the short edge for very visible areas that need a strong layer of product and it gives excellent coverage. I can use the longer brush to go a bit deeper (but it isn't as concentrated, so it takes more applications to really cover the roots)
So, the coverage is good, the colour is an excellent match... so why am I giving it a low score for 'Would you use it again'?
Because it is a lot of work on light hair. :( I can see where this would be great to cover grey, or on darker/red hair... but for me, wanting my roots covered, it takes ages to get it right. To do it properly I have to go deeper than just my part and fringe, or I find that it looks weird. That means flipping my hair and applying to at least two levels deep - which is more work than I want to put in on an average morning.
So if you're obsessed with dark roots, this might not be the product for you (depending on your level of obsession). If you're not so obsessive or if you're a darker colour - this is the product for you! :)
Colour Wow is a revolutionary mineral powder for covering our regrowth and greys in between visits to the salon.
It is truly an amazing product. Their slogan “the next hand held device to change your life” is absolutely true for a woman with grey roots or dark blonde regrowth!
There have been many products over the years that have tried to solve this problem for women but none of them really looked realistic, colorwow is now the exception.
While mum was visiting I decided to try Colour Wow on her grey/brunette roots in her hair part and around the face to see how it looked. We were both very impressed with how easily it covered her regrowth and grey hair so seamlessly whilst remaining natural looking. Each compact has 60 applications in it and only needs to be reapplied after each shampoo; it won’t even come out if you are caught in the rain or after a sweaty session at the gym. We both absolutely love this product and it will remain a beauty must for years to come
Colour Wow is available at selected Farmer Stores nationwide for $49.90 which is alot less than visiting your hairdresser for a new colour. Available in six shades and all have a mix of opaque and reflective pigments, for the most natural look.