I have owned this straightener for probably more than 10 years & it is still going strong... I only straighten my hair maybe 2-3 times a month, but still. I love that you can adjust the temperature & not overly fry the hair. They're great quality & feel as such when you use them. I don't know what else I can say about it, except that I will never purchase another brand of straightener.
My sister loved using mine so much that whenever she came over she would do her hair. It started to annoy me... like are you here to visit me or just use my cloud 9?! So I bought her her own... spoiled much! But then she stopped coming to visit so much.... it was the cloud 9 she was coming over for.
I absolutely love my cloud 9 hair straightener! It straightens a section of my hair in one slide down my hair without having to go over it again. It doesnt tend to burn my hair as much as some hair straighteners do. I have very long hair and I can straighten it quickly and effectively.