by BR Kellie
Once upon a time it took me an hour to do my nightly skincare routine. And, no, that's not an exaggeration. I'd cottoned onto the K-Beauty trend of layering, and in my constant quest for perfect skin I decided that surely, when it came to products on my skin, more would be merrier.
On both counts I would say... eh. 'More' was a time suck, and while my skin looked fine-ish, it didn't become glass like, or smooth, or zit and acne-free. It certainly was not 'merry'. So it was with great interest that I discovered the new trend of 2021 was something called 'skinimalism'.
First of all, try saying it. Out loud. Five times. Fast.
Second of all? How is something so hard to say so simple to practice? So, what is the Skinimalism all about? Read on!
What is Skinimalism?
Whether it's your skin care routine or how much makeup you apply, Skinimalism is about going back to basics.
Your morning and night time skincare routines are to be kept to two to three products as opposed to a million different serums and tonics and lotions (which can serve to irritate and exacerbate problems). Your makeup routine should be so simple you can walk out the door in minutes.
Life is about cycles, and the way I'm seeing this trend is that it's the wheel turning away from the Kardashian effect of extraness, of hiding your face and all but constructing a new one using heavy makeup and contouring techniques. Not to mention moving away from the idea that a whole shelfful of skincare is required to give you good skin when sometimes less really is best. The bonus of being a Skinimalist is that you'll save money by buying less product, you'll help the environment by not filling landfills with tonnes of tiny tubes, and in the process you'll learn to embrace your beautiful self - pores and pimples, freckles and wrinkles and all!
How Do I Become a Skinimalist?
Think KISS. Keep it simple, sweetie! A good gentle cleanser, a simple moisturiser and sunscreen in the morning. Followed by cleanser, perhaps a serum targeted to your skins concerns, then a moisturiser at night. Your makeup routine is all about letting the natural you shine through, so a tinted moisturiser combined with spot concealing if necessary, and a lip balm (and mascara, because that's a must and I don't care what anyone else says) should do the trick!
Some might say this approach has been around for an age but it's now just been given a name. The great 'some' are probably right, but if it opens us up to another way of living our best beauty lives, who are we to argue?
So, do tell... are you into the idea of Skinimalism? Is this a lifestyle you've been leading and not even known it? Or are you happy to stick to your ten step, make up loving routines?
Get chatting below!