I decided to give this a try because it was on sale, and they had an attractive shade of red in stock. The shade I bought is number 16, Ruby. I also like to have lipsticks that will moisturise my lips, especially in winter, so that aspect appealed to me as well.
This is described as a “Color balm lipstick.” It aims to provide the colour payoff of a lipstick with the moisturising properties of a balm. This is exactly what I look for in non-matte lipsticks, so I had high hopes for this. The bullet lipstick comes in a plain brown cardboard box with the product exposed. The lipstick itself is packaged quite glamorously. The container is a solid, shiny bright silver with a mirror on the top of the lid! The lid is lined with red plastic (the same colour as the lipstick) and “stila” is cut out of the silver lid so the red shows through underneath. Inside you get 3.5 grams of product.
As for the formula, the lipstick goes on smoothly, and has reasonable staying power for a moisturising lipstick. There is some transfer, as to be expected, but enough colour remains on your lips after eating and drinking that only a touch-up is necessary. The formula feels moisturising on the lips, and does not dry them out. It is comfortable to wear. It also has a pleasant peppermint scent.
One drawback is that this lipstick is very squat and chunky. The bullet part is flat across and about 1cm in diameter, which makes it hard to apply to the lips in an even line. You definitely need to use a lipliner with this if you are using a shade with any kind of pigment. I think Stila have since revamped the design of these, so the lipstick is now taller and thinner, with a narrower tip for easier application.
Despite that, I love the formula of this, and I definitely recommend it if you are looking for a moisturising lipstick with good colour payoff.