I'm surprised by the hype around this product as I personally don't find it to be amazing, however it is a really nice product at an affordable price.
The product contains crushed up apricot shell to buff away dead skin on the face, which it does, but I find it too harsh to use particularly often as the sharper bits in the product can irritate my skin. It also hurts like hell to get into your eyes.
It does smell nice, and it's great for removing heavy foundation before using a lighter face wash. I tend to team this up with the Clearasil Daily Clear Superfruit scrub, using the St Ives one first to remove heavy duty makeup, and then the Clearasil as a lighter and gentler exfoliator so as to not upset my easily annoyed skin.
I don't /not/ like it, but it isn't my favourite. I probably won't be repurchasing as I only bought it because their Green Tea face scrub (my favourite) wasn't available at the time.
I have been using this since I was a teenager and have always loved it. It really acts well on skin and exfoliate with a shine and smoothness. It leave good smell. It's a shame that I have become so busy that doesn't take good care of my skin now as compared to the days back then.
Tips: Use a cleaner for better effect after using the scrub