I bought this toothpaste recently because I'd seen some good reviews on BR and noticed it on special for $2.99. I had tried it years ago and didn't particularly like it then.
Firstly the packaging is beyond plain and a little off-putting. Then the second thing I noticed and remembered from last use, was the unusual taste, which I don't really like. And I didn't really notice it whitened my teeth either.
As far as toothpaste goes, it is very ordinary in terms of performance, and I didn't think it particularly impressive in terms of breath freshening or cleaning. It didn't seem any more effective in preventing build up of plaque than any other toothpase.
Personally I wouldn't buy it again. I would only recommend it to someone who was very keen to use a herbal alternative to traditional toothpaste.
In its favour, it is quite economical and readily available at supermarkets.
Lovely natural product if you are concerned for your families health and wellbeing.
Its a white, creamy consistency with a TINY bit of a gritty texture (baking soda type) with a slight minty flavour so its nice for the whole family, my two year old uses this as its gentle enough for her.
It leaves your teeth feeling clean and shiny, not sure if it has made them any whiter though as it claims, but this is not what I bought the product for. I bought it for the natural ingredients that are safe for you body.
Overall: Impressed with this, have kept purchasing this item for over a year now, and will keep purchasing until something better/different natural brand comes along to compare it with.
Tips: If you are wanting this as a whitening toothpaste this won't happen as quick or strong as other non-natural toothpastes.