Colgate Optic White Toothpaste review

I really like this and think it does a pretty reasonable job of whitening. We are on our second tube of paste (hubby uses it too) and two friends commented recently that our teeth look whiter, so it must be working (it's hard to notice the difference on yourself when you look in the mirror frequently). I love the taste of this - and how it leaves my breath (!) and it does a good job of cleaning. I'll be buying it again.

Have been using for a month and I havent noticed much difference, I have naturally yellow stain-free teeth. I have asked 3 different dentists and they said my enamel is naturally yellower. which is annoying because I really want them pearly whites!!!

I like how the toothpaste feels clean and has that same weird heating sensation you get from the chemicals the dentist uses :)

My partner has been using it and his teeth are whiter!

One day mum just brought this toothpaste randomly and it has changed our perspective on what white teeth are, just by simply brushing your teeth a few times a day with this over a week can have a crazy impact on how your teeth look! I couldn't go back to a normal toothpaste after this

I just finished a tube of this. I believe it did do what it said it was going to do but a lot of people I knew who were also using it where expecting more from it. It says your teeth will get three shades whiter but depending on how yellow your teeth are that does mean you are going to get pearly whites, and thats why I think a lot of the people I know found it disappointing. I might repurchase this product again as it does make your teeth slightly white and ha a great taste, but it does come with quite a hefty price tag for a tooth paste.

I am a freak when it comes to my teeth so naturally I purchased this product for what it promised.. It does indeed have a great taste and it does feel nice when brushing.. I was expecting the 3 shades whiter teeth after 3 or 4 weeks of using it like it said on the pack but I dont believe it did as promised.. the price on it for a toothpaste it a tad ridiculous I'd like to use it everyday but the price is just too hefty for my liking.

I started using this product about three months ago, it has a great taste and texture and I just love it. I definitely think it has made a difference to my teeth and they are alot whiter, I use an electric toothbrush so this helps also. Will continue to purchase this product even though the price is alot higher that other toothpaste brands.

This product was okay, although I have only used one tube so perhaps I need to try it again. My teeth are marginally whiter but I don't think it would be noticeable to other people. I also didn't really like how strong the taste was

I had seen an improvement in the colouring of my teeth but it seems like a product you'd have to use multiple times in order to see a good result and also stick to the same paste

I drink a fair bit of coffee and I have seen a slight improvement in the colour of my teeth but I think it would work better if I lay off the coffee! I would use it again, but it would be good to see more of an improvement.