I was recently given a tube of this in medium, so thought I'd give it a go (I regularly use Chichi's BB cream so this isn't something I would purchase on my own).
The first thing I noticed is that the tube is tiny! I definitely would only buy this if it was on sale, I don't think it's better than any of the better value BB creams on the market. The packaging is ok, nothing special.
The product itself is just a standard liquid BB cream formula. It does have a really faint smell to it that's not awesome, but isn't too noticeable. I found that it does feel quite nice on your skin when you apply it, it's not heavy and blends in easily. The texture looks very natural which is good. I did need to use quite a bit to do my full face, so I don't know how long such a tiny tube would last.
Appearance wise, it did give pretty decent coverage. Unlike my other BB cream it isn't shiny so you could probably get away with wearing it without any powder, although I feel with powder on top you would get very good coverage with this product. The trade off is that it is only SPF 15, I would want something with higher SPF on my face if I was going to be in the sun all day. It does have a reasonably natural matte finish to it, although the colour almost looks muddy on some parts of my face. I think the lighter shade would suit me better, although I still feel that the colour should look more even than it does.
Overall, it looks fine and would be ok as a daily BB cream where you don't have time to fuss with primers and powders in the morning. I definitely do think there are better BB creams out there though.
wow I was so surprised how good this BB cream was. I am fair skinned so I used the light one and I didn't even need to wear concealer, foundation or powder which was awesome for my pocket. I love how it improved blemishes and I noticed I didn't have as many outbreaks from using this compared to others. I also luv the fact that it's a great price so it's very affordable.