The intensive conditioning is great to use about twice a month when your hair needs some love and some extra conditioning.
After shampooing, I would use the mask instead of conditioner and I leave it in my hair for about 5 minutes or as an overnight treatment, depending on how dry my hair is.
I suffer from dry, coarse hair when not looked after properly, so richness creaminess and silky touch is always important to me for both shampoos and conditioners. Dove mask ticks all these boxes for me, so my hair really appreciates the quality of the product.
The smell is amazing and the softness, shine and silkiness of my hair is really to die for.
I wouldnt recommend using this often (everytime you wash your hair) as it tends to make your hair oily with over use. When I got it I used it at every wash but my hair was not reaping the benefits. Its really what it is, a REPAIR mask and not a maintenance mask, so it should really only be used to rescue your dry hair.
I recommend this to my friends because the affordable price and the quality of the mask cant be missed out on.
I always have good things to say about Dove as I love the fact their PH levels are neutral and I know that I'm getting something good for my skin. With their hair mask, it feels nice, but I didn't find it made much of a difference to my hair. It was like any other standard hair mask that I've tried with the exception of a couple. The smell is great, and the formula is just right, but didn't really see much of a difference, just felt like it would if I'd just shampoo'd my hair.