This is mu favourite purple shampoo. Now that i know it doesent turn your hair purple i am more confident in using it ans leavinh it on longer.
Of courae this is one of my vault gems. Rhe consistency is a runny purple formula ans it comes in a gorgeous puple shiney bottle.
It foams up fast ans makea lots of bubbles that i love. It smells good fruity. It takes out al the brasy yellow colours and males my hair look blond amd beautiful its gives it lots of body and shine aswell.
I love this shampoo and i wilp be purchasing this fot a long time
I purchased this from the beauty vault! I was in need of a new toning shampoo. The bottle was smaller than I thought 200ml. The scent is nice though and actually is very close smelling to a favourite shampoo + conditioner of mine from Garnier - the coconut water one though this doesn't smell like coconut and the Loreal is more subtle. I found this product to do a good job at toning yellow / brassy hair making it nice and cool ashy/white but I disagree with the claim that it hydrates the hair. I didn't buy the conditioner because I prefer conditioner without silicone or diamenthicone and the purple conditioners are never as strong at toning as the shampoos. At 9.99 your looking at 20 dollars for the pair which would be considered cheap compared to forming out for a salon brand toner. I would consider buying the shampoo again as it is quite a pigmented purple. Have tried other brands of shampoo for toning and the deeper the purple colour the better they tend to be and this one is quite deep. A good option.