I was so excited to trial the Fudge Clean Blonde Damage Rewind Shampoo for 2 reasons.
One, because my brassy-gold 'blonde' hair was crying out for an effective toning shampoo, and secondly because it also desperately needed some 'damage rewind' after years of highlights and straightening.
I have to say, that this product actually rocks!
From the very first time I used it, once my hair had dried, I could tell instantly that the overall condition and tone of my hair was better.
My hair appeared more ashy straight away. In fact, it is so effective that I would be nervous to use it too many consecutive days because I think it would make my hair white.
I love everything about this - from the sleek packaging to the yummy (almost edible) scent, the instant results and the way that it makes my hair look and feel.
Online this sits around the $30 mark, which I think is extremely affordable. I intend to use this only once every 1-2 weeks, so this will last me a very long time.
Every blonde needs this. It lives up to what it claims.
I will 100% be buying this again!
I found that this product is a good option for purple shampoo. Be careful of staining as it can get on your hands and stick! Definitely use gloves if you are using it all the time. I like the bottle and the ease of opening the lid. Smells pretty good and I enjoyed using it. It definitely made a difference to the brassy tone of my hair. I was worried about staining. Make sure that you don't use it everyday however as it can make a blueish tone in your hair. Overtoning is never a good time for blondes. I would recommend using every couple of washes. Pair with the matching conditioner for a smooth finish.
Tips: Use gloves to prevent staining. Pair with the matching conditioner for best results.