I wouldn't change anything about this BB cream.
I have the shade nude and find it works well with my very pale skin. I also have very dry and dull skin so I find this helps to make my skin look a bit plumper and less dry. I like that it doesn't have SPF in it because I'm not afraid of flashback in photos.
I apply it with my fingers. I'm not sure if I would use a beauty sponge or brush with it as it quite thin and could be absorbed quite easily into a brush/sponge.
I picked this up online for $20. It comes in a 30ml tube with a screw lid. It is easy to squeeze the right amount of product out each time. There are 3 shades. I got the shade nude and it is lovely and light and is a perfect match for my skin which is hard for me to find usually.
The product is slightly runny. It applies like a dream. Glides on my skin and blends in like magic. I apply using my fingers and it feels like applying moisturiser. I really love that it feels like I have nothing on my face. It evens my skin out so well and on me it has medium coverage. It is buildable and never goes cakey.
I have red, dry skin. It does not stick to my dry areas at all and the redness is covered. It makes my face look quite flawless. It lasts all day on me and I get no transfer which is great. It does not leave me with a sticky face and dries pretty quickly after applying.
For only $20 I am really impressed and it will become my everyday BB cream if it continues to work so well on me. I have had no breakouts while using this. Love it!