I currently only have this product in "Red Velvet". It is the perfect true red and will match many skin times. It lasts for hours and stays true to colour.
It is highly pigmented and at first feels unusual during application, very wet. However, it dries very fast and creates a perfect classic lip.
Update: I bought the "pink velvet" version of this and although this a beautiful pink colour the formula is not as good as the "red velvet". Although the colour is much more wearable and suitable for everyday use, the formula lets it down.
I have the Pink Velvet one and despite loving the colour, I have mixed feelings about the product. As someone who can barely colour in between the lines, I initially struggled with its application as it is really runny and bound to go everywhere (and I mean EVERYWHERE; waaay beyond your lip line). Your hair, your face, your clothes; nothing will be spared if you're not careful!
Once it is on and it has dried it is a fabulous shade of pink. The matte consistency is rather drying though, so make sure to moisturize your lips before and after wearing this lipstick.
Tips: Apply with caution! You need a slow and steady hand to master this product.