I have one of these and it's the best lip liner I own, I can't understand why the RRP is so low considering I also have a few of the L'oreal colour riche lip liners RRP $29.95 which are very similar but this one is better. I have this in Ultraviolet which is not violet at all it's a medium plum/ red pinkish tone, a versatile shade suitable for accompaning many shades of plum & dark red lipsticks.
This is a wind up retractable pen, the stick formula is firm but creamy, draws smoothly, is well pigmented and stays put. This one delivers everything I want from a lip liner.
Pick up the shade 'Nude' or if you can find it 'Always toasted'. Both of these are great pinky/mauvey nudes with just enough peach, mauve and brown to look natural yet defined. The lasting power of these is reasonable too and they are decently priced for such good shades. They are smooth and easy to apply with no-dragging. I am always on the hunt for the perfect nude pink liner and these are right up there with some of my high-end pencils!
Tips: These are prone to drying out so make sure you keep the cap on nice and tightly!