I love Maybelline Mascara anyway, but this one was my deadset standby when I lived overseas and had a different range of choices. I still buy it in NZ too. It just WORKS. What more can I say?
Plenty, as this is a review :p
The hot pink (or lime green, depending on if you want the waterproof one or not) tubes are funky, eyecatching and - importantly - easy to spot in your makeup bag.
The thinner tube and flexible, skinny brush are ideal for full application and ensuring that lashes are all found and painted.
The mascara goes on easily, doesn't clump or flake, and definitely defines lashes.
It also comes off the way it should (ie cleanly, with the help of makeup remover) without smearing and residual black marks.
Main drawcard - makes my lashes look hot!
I liked this because it didn't clump. It doesn't add much volume but it does what it says- it defines your lashes making them look more natural, rather than bold and elongated. However over time I found that the formula became thick and lumpy, and thus began to clump a bit.