let's start with what you want to know... Is it good and do u like it??? I LOVE IT!!!!
PACKAGING Pretty on trend rose gold box that's easy to read and see what your getting
SMELL Not offensive at all
FORMULA This mascara does exactly what it says, it doesn't smudge all day, there's no clumps, it defines and lengthens every lash and I always do two coats and with this one it looks like I have falsies on.
I'm in love with this mascara and will definitely be purchasing once it's empty!
The packaging had a lux look - the great thing is this product does not carry the hefty lux price tag. The formula is of the right consistancy - not to dry or too runny I really like the brush as it's easy to use and allows you to coat every lash for full effect. Upon first application my lashes looked so much longer and thicker. It is really easy to layer if you prefer a more dramatic effect but don't want it to clump.
I wore this all day and barely noticed any smudging.
This was easy to remove at the end of the day by using my normal make up remover.
The product claims to give you Length, curl, volume, dark and has a smudge proof pigment.
I can confirm it does all of the above!
I have only been using this product for 5 days but find myself reaching for it over my normal high end mascara I have bought.
I would definitely recommend it.