I had been super excited to try out this mascara after reading heaps of great reviews about it. Unfortunately, however, I was VERY disappointed by this product. I had been expecting - as the advertising claimed - dramatic, bold lashes. I got the complete opposite. My lashes were defined nicely, but zero volume was built up, and after applying multiple coats they looked very thin, sparse, and un-voluminous! Eventually I gave up trying to build the volume, and went back to my favourite L'Oreal mascara instead.
Then, at the end of the day, I found this mascara nearly impossible to remove - makeup wipes, micellar water, and a cleanser all failed to get this off my lashes. Definitely not great from a product which didn't explicitly claim to be waterproof.
So not impressed, Max Factor. The only good thing I could say about this product was that the packaging was quite cute. Wish I didn't have to write such a terrible review! :-(
I am in love with this mascara. It gives me everything I need and want. I love the big size of the tube makes it super easy to hold and to apply.
I have a brown/black colour which I like better than a straight black one. To use this mascara you just untwist the lid and the brush comes out with enough product on it to apply to your lashes. Don't pump the brush into the tube as this encourages air to get in and it could dry out your mascara. This mascara applies really easy and lasts all day and for me, it does not smudge or run. I love the way my lashes look while wearing this mascara, long, luscious and thick. I find this comes off with my micellar water easily.
Tips: Give this a try, the result is amazing.