The formula of the pomade is very smooth and creamy and the product applies really easily. It is not a super dry formula, but it does dry down to a powder-like finish when applied to the eyebrows.
It is super easy to apply and blends nicely. The product stayed on my eyebrows all day without smudging. I even wore it on a cardio day once and it did not budge or smear and it still comes off relatively easily when I use my oil cleanser at the end of the day.
I received the colour 01 Taupe which looked a lot lighter in the pot, but to my surprise it applied much darker on my brows. My brows are naturally quite dark and full, but this shade was a perfect match to fill in my sparse areas without making my eyebrows look too heavy and dark.
The pomade also comes with a dual-ended angled eyebrow brush and eyebrow spoolie. The bristles of the angled brush is quite stiff and I wished it was a bit thinner for more precision, especially when filling in the tail of the brow. I liked the spoolie end though, as it is slightly bigger than the average spoolie and blends the product nicely to soften the front of the eyebrow.
Without trying to sound like a make up snob, this product was a lot better than I expected. I have tried some brow pomades before and not been all that impressed, but this one actually gave a decent result.
I will say it didn't quite work how I expected from the instructions. It gave my brows a bit of a tattooed effect (which might seem logical given the name of the product) but the instructions show more of a light filling in effect which I could not achieve. Fortunately I have other products that do that so the more intense look was a change of pace.
The Tattoo Brow Pomade is a cream formula; it applied smoothly, adhered well, remained relatively fixed all day and created a sharp and defined look.
The cardboard packaging was quite large for the size of the glass jar and brush. The glass jay was easy to get product from and for a supplied brush, I actually really like it and won't use my own brush instead (which is probably a first).
I would use this product again.
Tips: I trialed medium brown, but on application it was really a dark brown, so it is a product that would be worth shade matching before buying.