I've recently become a convert of DW after reading about it on the forum and doing a bit research. For the last 8 years or so I've always used Napoleon Perdis foundations but I honestly don't think I'll go back to them as this is sooo good.
Packaging wise, it's very plain. I would like to see this foundation have a pump applicator rather than the screw top. It's just a frosted glass bottle, It's quite heavy and think it wouldn't break easily if you were to drop it.
It took me 3 samples to find the correct shade but the lady behind the counter was very accommodating in helping me get the right one.
I find it easier to pour mine out into the sample pot they gave me and apply from there with either my real techniques sponge or a stippling brush.
It's quite thick and creamy but easy to apply with either a brush or sponge (haven't tried my fingers yet) and there is no funny smell either. The only downside to using a sponge is that I seem to use a bit more product that I would with a brush.
The coverage you get is up to you and how you apply it, I find just one coat is enough for normal day to day wear but if you want heavier coverage you can easily build it up.
I don't even bother looking in the mirror at work anymore as I know this is doing its job, it lasts all throughout the day with no touch ups required - I hope I can still say that when summer hits and things heat up as I really like the semi-matte finish you get from this.
I haven't had any problems with my skin reacting to it either, it's tough to remove but it seems as long as you take it off correctly your skin doesn't suffer.
The price tag is quite hefty but I feel for the quality of product you are getting its justified. I also don't need a primer or powder with this so that makes up for it being a bit more expensive I reckon :)
I was a bit hesitant to try this (because it costs an arm and a leg) bu holey moley it was worth every cent! I have son who is two so my usual makeup comes off pretty quickly, however I put DW on this morning at 6am, its now 830pm and my face still looks flawless, im not lying it looks like I have just applied it! I am in love with this miracle foundation! I am a bit concerned at the packaging, its glass, so if I drop this its history, so ill have to take good care of it. It has a good coverage, and definitely build able. The formula is a liquid foundation and they have many shades to choose from. The best foundation I have ever tried and ill definitely buy this again!
Tips: Get colour matched at your local estee lauder. I had great customer service at the Henderson branch :]