Fudge Clean Blonde Violet Toning Shampoo Review

I love this shampoo, i have been using it for a year now and am still on the same bottle. I only use it once a week, and it is fantastic on my very fair blonde hair. It definitely keeps it from turning yellow. This shampoo also smells amazing! It is vibrant purple colour which can be quite scary the first time you use it but it doesn't seem to stain anything in the shower.

I had high expectations for this violet shampoo after spending a bit of time researching other options and finally deciding on this one due to rave reviews.

The lengths of my hair were a sandy golden yellowy blonde prior to using this toning shampoo. This color the result of using the L'oreal ombre highlights kit twice first the kit for brown hair on my natural/ uncolored mousy brown hair, then I used the kit for blonde hair about two months later. What I was hoping to acheive with this shampoo was a more natural looking medium honey blonde and that's what I got.

The first thing I notice about this shampoo when I go to use for the first time is it's VERY violet! The color of it is so intensely rich it temporarily stains the palms of my hands, although the staining is lifted by the time i've handled cleanser and body wash.

I massage a generous amount of the shampoo through the lengths of my hair and leave for around 5 minutes before rinsing out, I don't use conditioner afterwards as I wanted to see how the product performs alone. I couldn't see any difference while my hair was still wet but once it had dried completely it was noticeably lighter but not in a really obvious way, most of that yellow tone had been removed and the color looked a lot more natural.

What really impressed me was the total lack of need for conditioner after washing with this shampoo!Usually if I don't use conditioner my hair is going to be a rough texture, frizzy and a damn nightmare to get a brush a through, not with this kick ass shampoo! This shampoo is highly conditioning for bleached hair making it soft & shiney, and I found I had better results using the shampoo alone as opposed to conditioning afterwards.

After 2-3 washes with this shampoo all of the yellow tone is gone I noticed improvement with every wash until washing for a 4th & 5th time (In a row), by this stage I think it had done the job it's supposed to do.

This is a very effective product, couldn't be happier with the job it did and I can see it becoming a good friend of mine over the coming months as I gradually lighten my hair further. Highly recommend this shampoo to any blonde, there is a matching violet conditioner to go with shampoo I'll probably pick up at some stage also.

LOVE IT. This is the only toner I will use. I have had blonde hair for almost five years and I have dabbled in a couple of other toners but always end up coming right back to this one. It's absolutely-friggin' fantastic! It completely erases any yellowy-gold tones and gives you the most gorgeous, light blonde hair. Depending on how long you keep the toner on, depends on the brightness and lightness. I keep mine on for quite a long time - between 5-10 minutes because I love having silvery-white almost purple hair, but you can shorten the time and it always comes out gorgeous!

Love it so many different ways to use this product but advise using treatments as it’s very drying. I use once a month or when I feel I need it I apply to dry hair for 15-20 mins

I have been bleach blonde my whole life and this is the only product that tones it just the way I like! Love it - it doesn't dry my hair out either!

I was always dying my hair blonde, or going to the salons to get heavy highlights in my hair and this was my holy grail. It removed all brassy orangey tones from my hair and certainly fulfilled its purpose. It does the job and its a worthwhile purchase for anyone wanting to eliminate brassy orangey tones in their blonde hair.

This is a really great product, it does get rid of unwanted yellow tones, which is what the product is for. This is perhaps the strongest purple shampoo I've used to date.

I usually leave purple shampoos in for 5 minutes or longer and it gives me the results I want. With this shampoo it's recommended not to leave in for long as the shampoo is quite strong. It has turned my whiteish parts purpleish. Though it does look good, it was not the result I wished to achieve.

Overall, a very good shampoo for getting rid of yellow tones.

I have used this product for the last year on my salon lightened hair. I have found this product by far the best out of the many toning shampoos I have used. It doesn't dry my hair out like some do, it keeps my hair a fresh blonde colour, and has by fair the best fragrance!

Loved my Joico Purple Shampoo but my friend who is a hairdresser put me onto this, a lot less pricey and does the trick!! I use it every wash and leave on for a couple of minutes. I did have issues with living in the country and my hair getting a green tinge but this seems to counteract it and leaves my blonde a pretty ashy tone. Smells good. Don't be alarmed that your hands turn purple, washes off. Only thing is not a super fan of packaging, have to have it sitting upside down or leaks out.

I really love this shampoo. It smells delicious and leaves my hair soft. An alternative brand I have been using really stripped my hair so it was refreshing that this was so gentle and nourishing. It also doesn't stain the hair if you give it a quick wash which made me super happy. It is a huge bottle and 9 dollars lessthan other similar products so its major value for money alsom