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Urban Decay Eyeshadow Primer Potion Review

Urban Decay Eyeshadow Primer Potion Review
Overall rating from 88 reviews so far:
4.5/5
Would use it again?
4.4/5
Did it do what it said it would?
4.5/5
Would recommend it to a friend?
4.4/5

Urban Decay Eyeshadow Primer Potion is THE most legendary primer in the beauty industry. Eyeshadow Primer Potion is coveted by makeup artists and makeup junkies alike because it guarantees more vibrant eyeshadow that lasts for 24 hours and NEVER CREASES!

Once you experience its powers (plus how smoothly it glides on – an added bonus) you'll never want to live without it. Original formula dries down invisibly, while Eden, Sin and Greed are shades that can also be worn as shadows or highlighters!

Website http://www.urbandecay.com

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Urban Decay Eyeshadow Primer Potion Review

Urban Decay Eyeshadow Primer Potion Review

Reviews

Overall rating:
5.0/5
6th August, 2019
0 members found this review useful
SO GOOD

I have hooded eyelids so my eyeshadow would always settle into the creases and it looked like I just had dark lines running across my lids. This primer is literal MAGIC, I don't know how but it manages to keep my eyeshadow looking exactly as it did when I first put it on, even 18 hours later. Just make sure you smooth it out well (with your finger!) because this stuff sets like concrete, so any bumps or unevenness in the product is going to stay there

Tips: I like to set it with translucent powder first because it makes it super easy to blend the eyeshadows on top, but if you want more intense colour or grip for shimmer shadows, apply it straight onto the primer

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Overall rating:
5.0/5
19th August, 2019
0 members found this review useful
Love!!

This is the best eyeshadow primer I've tried. I have the original one.

It makes my eyeshadow look sooo good. It helps everything blend easily, makes everything more pigmented, and makes it last so much longer. I can go out and come home with all my makeup a mess and my eyeshadow still looking perfect when I use this, it's great. It dries quite quickly and, when I first got this, I didn't like it at all. I realised I wasn't blending it in properly, and that I had to blend it in fast and completely before I set it with a powder, or it would make my eyeshadow look uneven and a weird texture.

My favourite way to use this is when applying a shimmer shadow. I apply it to the lid and then pop the shadow straight on top and it makes the shadow look so good! I can definitely notice the difference between using this and another eyeshadow primer, and this and no eyeshadow primer - it just makes the eyeshadow way more pigmented and last so much longer. It's made some shades that used to not work very well for me, really easy to work with and look so much better.

My only thing I dislike with this product is the applicator. It's a big doefoot applicator that makes the product hard to apply and hard to blend. This isn't much of an issue for me though, I just use a different wee brush to apply and blend it.

I think this is worth the money, I have used it basically every time I've worn eyeshadow since purchasing and would highly recommend!

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Overall rating:
5.0/5
29th August, 2019
0 members found this review useful
Super staying power

I use this with my naked eyeshadow palletes and they help keep my eyeshadow budge free all day. I get no running or fading with my eyeshadows when i use this and it helps the blending out of the shadows too. This us super buttery and easy to use, i use my finger to apply to help blend it into the skin. This is also helps with the application of the shadows and helping them go on smoothly. No pactches throughout the day, not the cheapest but a very good product and worth the results.

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Overall rating:
5.0/5
2nd July, 2020
0 members found this review useful
It does the job

A sample of this was included when I bought the original naked palette and I've been using it since. I find it works best when I apply a little bit at a time and pat it onto my eyelid until it starts feeling a little tacky. I have super oily eyelids (and deep-set eyes) and my eyeshadow lasts all day without fading or creasing.

Tips: Concealer contains ingredients that will cause powder products to break down over the course of the day. An eye base or good cream shadow are specifically formulated to prevent oil breaking through.

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Overall rating:
5.0/5
27th July, 2020
0 members found this review useful
Urban Decay Eyeshadow Primer

I got this primer as a sample in my beauty loop box from Meccca and it is amazing! I love the texture and it goes on nicer than my morphe eyeshadow primer. I intend on switching to this one for when my Morphe one runs out.

Tips: Apply sparingly to the eye lid and pat with your ring finger to help smooth into place

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Overall rating:
5.0/5
7th November, 2020
0 members found this review useful
A Good Primer

I got a mini of this in my Mecca Beauty Loop Box and I really like it. Prior to using it, I didn't use any sort of eyeshadow primer (sometimes a bit of concealer) but it definitely helped keep my shadow in place.

I have hooded eyes so creasing is an issue especially when I do more editorial or bold looks and I found this primer to keep it from creasing for the whole day of wear.

It's quite hard to remove in my opinion, it takes me a lot longer than when I don't wear primer and it's hard not to pull my eyelid when removing.

I do think that the full size is quite pricey, so I don't use it for everyday simple looks, it feels like a waste. I'd still like to find a cheaper alternative to compare and I'm sure there's many out there, but overall I do think this is a very good primer.

Tips: If you hold whatever makeup remover you're using on your eye for several seconds, then swipe away, you will remove most of the eyeshadow and primer with less pulling of your eyelid.

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Overall rating:
5.0/5
7th February, 2023
0 members found this review useful
A primer that works

I have the anti-aging version because I am now officially in my late 30s. It comes in a pretty purple tube with a doe foot applicator. After applying, I like to blend in with my finger.

It is creamy, not oily; easy to apply, and dries down quickly on my eyelids. It keeps my eye makeup on for hours without creasing which is great, because I don't really do subtle eye shadow looks.

I really like this primer. I'd buy it again.

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This review is the subjective opinion of a Beauty Review member and not of Beauty Review Limited.
Overall rating:
5.0/5
16th July, 2023
0 members found this review useful
Best eyeshadow primer ever

This eyeshadow primer has been a staple of mine for many years for any eyeshadow look that I do not want to budge. This primer genuinely makes your eyemakeup cry proof, sweat proof, sleep proof and swimming proof. Plus as someone who always has their eyemakeup crease due to hooded oily eyes this is the perfect fix as the makeup stays perfectly all day.

Tips: Make sure to apply this before any other products it may touch as if you do your eyes after doing your face makeup it can cause the foundation ect to come off patchy when applied on top

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This review is the subjective opinion of a Beauty Review member and not of Beauty Review Limited.
Overall rating:
4.7/5
2nd May, 2014
2 members found this review useful
UDPP

I've had this eyeshadow primer for a good few months now, and I do feel that it was worth the spend. However, I won't necessarily repurchase once I've run out (at least straightaway), as it still wasn't entirely perfect, and there are other primers I'd like to try as well.

The Good:

-Easy-to-use packaging. The squeezy tube is much easier to control than many other options, in my opinion, and it shouldn't be hard to get every last bit out once I finally run out.

-Creamy formula. It's easy to blend out on the lid (although it is quite a bit thicker than I had originally anticipated), and a little goes a loooooong way.

-Definitely makes shadows more vibrant. This works great with UD shadows (I have the Naked2 palette), but also with a few cheaper options that I use sometimes. It's nice to be able to use them and have them look just as pigmented and good-quality as a higher-end shadow, thanks to this primer.

-Prevents creasing/prolongs shadow wear. I have slightly hooded eyelids, and I basically *always* experience a bit of creasing because of that. However, this definitely puts a stop to that (at least for a while), and I do find that my eye makeup lasts for a considerably longer time than it used to without this.

The Not-So-Good:

-While this does prevent creasing, on me it doesn't stop it entirely after some time has passed. I personally am not bothered by this that much, as I still get at least 6 hours wear before creasing happens, but it is something to be aware of, particularly if you have very oily eyelids (mine are more normal/dry, I just get creasing because of my hooded eyelids).

-This is relatively expensive. However, as I said above, a little goes a long way, so I think that it is worth it, given how long it will last. Mine is in no way showing signs of running out at all, and I've used it a fair bit in since I got it.

That's it, really. I am pleased that I got it, and don't regret it at all, but because it doesn't *completely* eliminate the chance of creasing, I probably will try a different brand (I'm keen to try either the Two-Faced or NARS one) before I rush out and repurchase. The Elf one has had a lot of good reviews too, so I might investigate that option also.

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Overall rating:
4.7/5
29th May, 2014
0 members found this review useful
Original Primer Potion

I'm one of those people that has somewhat oily eyelids. Before I found this primer my eye shadows (cream or powder) would crease like crazy in under an hour from applying it.

I find that it absorbs quickly into my eyelids and that a little goes a long way.

I'm not sure it is worth the price. I have a Milani primer I need to compare it with, which was quarter of the price.

Tips: I use primer potion, then cover my eye lids with Nyx jumbo pencil in milk and blend that in before applying eye shadows. This makes the colours vibrant and I feel like it gives them something more to stick to.

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