I brought this from my local supermarket as I am trying to move to more natural beauty products. It has a somewhat gritty texture and a not overly strong mint taste. I actually quite like the gritty texture as it makes my mouth feel clean and fresh.
I think it has made my teeth whiter which is a bonus being a heavy coffee drinker.
The only downside is my teeth sensitivity is not as great as when I was using Colgate.
I will continue to purchase this toothpaste.
Really like this toothpaste. Gives a nice fresh clean feel after every use and I like how natural it is. I'm not to fussed about the taste, after all it is just baking soda. However I do think that it is a little overpriced considering that the main ingredient Baking soda is so readily available and pretty cheap. Apart from that a really good product. Highly recommend.
Tips: For those not liking the taste as much,You could try mixing baking soda with Your regular brand of toothpaste.