I bought this mascara when I wanted to try something new with a bit more volume than my ol'faithful.
The price point was good, a lot less than I would usually pay for mascara and the packaging looked great- loved the yellow, fun and nice and easy to spot in the bottom of my makeup bag.
The first time I used it it was ok, it was a quick makeup application that day so I just whipped it over my lashes as I hurried to be out the door by 9am! It seemed a bit thick and slightly clumpy I put that down to it being new and the brush being 'overloaded' . I didn't feel it was really anymore volumising that what I usually used which was a bit disaapointing as I had expected to notice a difference.
The next time I used was for a full makeup application as I was going out for the evening, I always take particular care doing my eyes at night. I found this mascara particularly hard to work with as I didn't get the first coat on perfectly and applying a second coat was very tricky because it dried so quickly- as soon as I tried to go over it it clumped together and I couldn't get any seperation or definition between lashes.
I continued to use it as I didn't have another one to use yet and kept having the same problem. I also noticed as time went by (not much time either- only a few weeks!) the liquid became increasingly thick and seemed to be somewhat drying out, like I would expect from a mascara towards the end of its shelf life.
I gave up on this after about 3 or 4 weeks of using it most days, I found it uncomfortable to wear (not flexible enough) and quite heavy on my lashes. Getting it on evenly was also a bit challenging at times. It was however easy to remove, coming off effortlessly with my cream cleanser ( I didnt need to use eye makeup remover ) .
I wouldn't purchase again because my ol'faithful is streaks ahead IMO.
Maybelline mascaras don't usually "impress" me (I much prefer Covergirl) and this mascara wasn't any different. I find they all have the same formula, just different brushes that don't make any difference.
However, I use this as my everyday mascara as it gives natural looking lashes - they look long and black... but this mascara gives absolutely no volume. It doesn't smudge or flake though which is great.
I picked this up at a make-up sale for $10 which is a good price for it, and it's a way better alternative to cheap brands (jordana, bys, australis, $1 store brands). If you can get it at that price then give it a try, especially if you were looking for a good natural/everyday mascara and weren't looking to achieve voluminous lashes.
Tips: Try it if you can get it at a low price at a make-up sale.