I adore this mascara! I've tried a few mascaras from Maybelline and I was never a fan of the more shiny finish from their other mascaras. I needed to buy a waterproof one for my wedding and heard many great things about this so I bought myself one to try. I’m loving it until now. I have straight and stubborn asian lashes but this keeps my lashes curled even after application (I’ve tried up to 3 coats). It has a more natural finish up to two coats provided you don’t apply excessively and it does a good job of fanning my lashes. Most importantly, it doesn’t smudge or flake AT ALL which is amazing. I don’t apply to my lower lashes though so I won’t be able to comment in that area.
The only thing is, it being waterproof also means it’s not so easy to take off. I apply a mascara remover (oil) from Heroine Make and wait a few seconds before pressing with a makeup wipe or washing it off. It’s the same for most waterproof mascaras and I’ve had a harder time with other brands.
I bought this while hunting for a really nice washable mascara. I love washable and tubing formulas because they are so easy to clean off - using my natio face wash in the shower, all my makeup comes off in one go. The first time I applied this mascara I thought - WOW!
Pros: - Lengthens and fills out lashes beautifully - Really do get that fan effect - Can build it up thicker for dramatic evening eyes - No clumping! - Stays put. No smudging. Formula does not run if gets wet in the rain. (another bonus for using tubing and washable formulas, you don't get panda eyes!) - Washes off easily with gentle face wash and water.
Cons: - If you prefer to use makeup remover, then expect some black smudging. This will wash off using warm water and your face wash though. Its just the formula. - Otherwise, can't think of any con.
Overall - HIGHLY RECOMMEND. This product if just as good, if not better, than high end mascaras. Found my HG mascara!
Tips: It is a washable formula - so warm water and facewash works better than makeup remover wipes/pads.