I own this in the shade soft ochre. I use it as an eyeshadow base and I highly recommend it.
I do think there are dupes for this as an eyeshadow primer for a more affordable price, but this one works the best out of the ones I've tried. I believe they have two shades for eyeshadow bases - painterly and soft ochre. Soft ochre has warmer undertones and painterly has cooler undertones.
I don't need to apply a lot and it's super easy to blend out. I use a fluffy concealer brush and it doesn't take me long to buff this out. (I'll usually go over it with a sponge, quickly, to make sure it's all blended). It has good coverage and covers any veins or redness that I have on my eyes. I like using it as well when I'm not wearing any eyeshadow for that reason. I just set it with a bit of powder and I'm good to go!
This makes my eyeshadow last all day without creasing or fading or smudging. It's my go to when I go out or want my makeup to look good for a long time. When eyeshadow is applied straight onto this base, I find it makes them look more pigmented and easier to blend. It makes my trickier eyeshadows (colourful, bold shades, shades with less pigment etc) a lot easier to work with and look a lot better than if I was using regular concealer or a more thinner base.
The pot is a good size and the product lasts a long time. I don't need to apply a lot and it would take a lottt of uses before it was all gone. If I do use it all I will definitely repurchase!
I thought that I'd see if it was worth the hype. The short answer is: YES! The long answer goes like this: I've seen so many influencers hype this paint pot, specifically for my skin tone in "Painterly" as an eyeshadow primer. It's fantastic. It evens out all of the skin tone on my eyelids- mine are quite vein-y, and shadows apply over it like a dream. No creasing, great pigment transfer, and just generally a really great product. I've been using it every other day basically for about 6 weeks and it's lasting well. It's going to take me ages to pan, and I'll very likely buy it again when I do pan it.
Tips: Apply it with a damp beauty blender like you would a concealer onto the eyelid and set with your eyeshadow of choice. I also use it under my eye, since it's a great colour for me as a concealer- I set it with powder for a smooth finish without creasing.