I brought this because it was on special and I had never tried it before and I love trying new products also I couldn't be bothered going to the pharmacy to buy my regular shampoo and conditioner.
I love the bright red of this bottle it wants you to buy it, it wants you to notice it but... This is about where the love stops.
The shampoo has more of a thinner consistency than other shampoo and I didn't find it lather up too much. The scent has a sweet scent but it is very subtle. It's an opaque shampoo with a shimmer through it. I have dry hair that gets dyed frequently so I need a good shampoo and conditioner
I also brought the matching conditioner and found it quite hard to tell the two bottles apart the only difference was the conditioner sits on its flip top lid but several times I had gone to use them and the kids had been in the shower before me and the bottles were just laying on their sides so I found myself fluffing and mucking around trying to find the right one. As for keeping colour I wouldn't know I only got a couple of washes out of it I felt like I had to use a lot to get it to feel like it was washed. I was a bit disappointed because I usually like Loreal products.
I have salon dyed blonde hair and so I need a good colour protect shampoo to keep my hair healthy and radiant. To me, this shampoo did nothing of what it said it would. It made my hair feel flat and dry like it hadn't been washed and needed to wash it again. It didn't leave my hair looking radiant or smooth like it said it would on the bottle. Because the retail price is only $8.99 you wouldn't expect a lot from this shampoo compared to other - more expensive - shampoos but you would still expect to see a little bit of a difference. I get my hair died at an expensive salon and after testing out this shampoo, I would not rely on this product alone to protect the colour of my hair - I would prefer to spend more money on better quality shampoo. Even the smell of this shampoo isn't very appealing to me as it smells like cherries. For the last few days that I trialed this shampoo, I mixed it into my usual more expensive shampoo that I use just so I wouldn't have to use as much of my expensive one and I actually liked the results. My hair was radiant and smooth like it usually is when I just use my expensive shampoo on its own, so I can use these two shampoos mixed together to save money.
Tips: Use this shampoo mixed with a more expensive colour protect shampoo so that the other shampoo lasts longer but your colour is still being protected.