essano Blonde Shampoo

This is a good product available from the supermarket at a great price. This shampoo lathers up nicely and it performs well. I do alternate with a more expensive purple shampoo but it does work well and helps to make my more expensive shampoo last longer. Would recommend this shampoo.

I'm a diehard salon purple shampoo user as I like my blonde to stay clean, crisp and free from any hints of yellow. I use purple shampoo most days, so was excited to trial something a little more cost effective and accessible than my salon brands. This shampoo is a little runnier in consistency than I'm used to (so you need to be a bit careful you don't get it everywhere) but it has a good pigment and foams well for easy distribution through the hair. I found it gave my hands a purple tinge (easily washed off), which for me is always a good sign of its strength. Unlike other supermarket brands I've used, the shampoo didn't leave my fine hair dry, which is a huge plus. After combining with the Essano Condition and drying, my hair was easily styled - it curled and straightened as normal. The shampoo toned and corrected well. It definitely left my hair more ashy in colour with less yellow and brassy tones than pre application. This colour correction was visible both when wet and dry - I was pleasantly suprised! The smell was pleasant (unlike some other purple shampoos) and I really like the bottle, which has a lockable pump, great for traveling and avoiding messing spills in your toilet bag! While I'm not sure I'll completely replace my salon brand with this one, I'll definitely interchange them for a more cost effective solution.

Was so lucky to be involved in trialling the Essano Purple Shampoo and Conditioner Duo, having just finished up my NAK purple shampoo it couldn't have come at a more convenient time. I've never tried any Essano products before, so I was very excited to give this brand a go finally. Well I loved it, the shampoo smells amazing, and a little goes a long way - like the conditioner, so you get a very good amount for your money. It helps tone my hair and keep it from going too ginger or brassy toned, which my hair is very easily prone to doing. It didn't dry my hair out and felt nice and silky afterwards! Will be reusing again for sure.

This one I purchased from the beauty vault a while back. Although I like this brand of beauty because it's NZ made and a certified organic I am not sure if I will re buy this in a hurry it's not a bad product it just is very drying and made my hair feel crunchy like other reviewers have said. I didn't leave it in very long. In terms of making your hair less brassy and getting rid of the yellow yes it performs well. This is cheaper than fudge and it gets more points for the bottle as is proudly made from rPET, 100% pre-used, recycled material that’s also still recyclable the formula is 100% free from parabens, PEGs, and sulphates. Great for those who care about that sort of thing and want to do their bit for the environment. It smells okay for a purple toning shampoo but isn't my favourite the Loreal one I purchased at the same time smells amazing though it's not kind to the environment or animals nor a 100% free from parabens, PEGs, and sulphate formula. 300ml is okay for the price in comparison to other purple shampoos and the pigment is rich it's a nice dark purple not very thick in consistency it laters okay for a sulfate free shampoo. The bottle isn't ideal for travel as it is difficult to close the pump bottles. I recommend using when your hair is feeling oily as I don't see how this one hydrates. All in all good but not exceeding expectations

I got this by mistake in a vault (I ordered the conditioner and was sent the shampoo, then when they sent the actual conditioner I was allowed to keep this), and decided to try it anyway.

The packaging is actually good - I love a pump action shampoo - and vividly purple. The product is also a super bright purple of mid-thickness, slightly on the runnier side.

My hair is naturally white, but has dark lengths; I'm growing out dye. Therefore i'm mostly focusing on trying to make the white pop atm.

While this does help keep the white hair bright, it's incredibly drying, and has an unpleasant herbal scent I don't like at all.

I've discontinued use for now - will probably end up an 'occasionally in case of emergencies' bottle.

Worth a try, does not work for me.

I have had peroxide blonde hair since I was a teen (now in my 30's) so I have built numerous relationships with many brands of purple shampoo.

So you can imagine how excited I was when I was invited to review Essano's natural take on the blonde staple. I love the idea of a salon worthy product that is natural and available at the supermarket.My holy grails for years now have been de lorenzo and fudge but I think they have some fierce competition with this baby!

I usually use a purple toning shampoo every second hair wash (so basically one a week) so I prepped my hair for this trail by avoiding it for the past two weeks, and I can tell you - it didn't take long for the brassy tones to return.

The bottle is gorgeous - purple and silver. It looks and feels like good quality. I though the size was very generous with 300ml as my de lorenzo only has 250ml in it. The pump action top is lockable for easy travelling and worked well without giving me too much product. The smell is insanely good and for me smells like roses and sherbet. The consistency is quite runny and very pigmented.

The first time I used it in both of my shampoo washes (normally I would wash with a regular shampoo first and do a second wash with the purple shampoo) and I found that it didn't do much lathering on he first wash but the second wash provided me with a rich, thick lather. After rinsing my hair felt pretty rough and gross until I followed up with the conditioner (i ova reviewed this also). After drying my hair (with a hair dryer) and running my straighteners through it I was left with zero brassy tones, no staining and a heavenly scent.

It created a very clean blonde from one wash and I must say I think I am converted! I have used it about 4 times altogether and have found that my hair doesn't stay as clean if I use it for both sahmpoo washes ( I have quite thin hair so it gets grubby quick) so I only use it for my second wash and find that works a treat!

I can officially say that i am a big fan of this product and will be repurchasing it when i run out.

I was sceptical that the product was actually going to help with the copper tones in my hair, but it really does work. With a slightly more liquid consistency than other shampoos I've used and it doesn't foam up as much as others. I apply it to my wet hair and leave to sit for 2-5min and then rinse thoroughly, follow with conditioner. Unlike other purple shampoos that can leave your hair feeling dry and brittle I've found this to have the opposite affect.

This is another good product from Essano.

I have white hair that is prone to yellowing and have tried most purple shampoos on the market.

This one comes in a cute dark pump bottle with a pump top. the pump top doesn't work on mine which is annoying.

The product is literally purple shampoo. It lathers up well on my hair and my hair feels clean and soft afterwards.

The smell is lovely, kind of salon-y but fresh and sweet.

So the product is great, it neutralizes yellowing, and softens my hair, which is what I want. It's probably on a par with all of the other purple shampoos I've tried, but smells better than any other, and is well priced. Definitely worth buying for white hair. My clients at work also use it and it dulls the white in their dark hair. I do recommend it.

I really enjoyed using this product. The packaging is clean and clear with a easy to read text. I found that I needed a lot of the shampoo to wash my hair thoroughly and it does not lather very well. I have below shoulder length hair and needed 7+ pumps. My hands were also died purple after applying to my hair - was very alarming initially, but this did wash away by the time I had finished my shower. Once I had rinsed out the shampoo I believe my hair was very clean, possibly on the dry side so I was very thankful to have the Essano Blonde Tone Correcting Conditioner to try also. I used the Essano Blonde Tone-Correcting Purple Shampoo and conditioner each time for best results. Definitely from using both the Essano Blonde Tone-Correcting products I have noticed that my highlighted hair is less brassy and more golden looking. I will continue to use these 2 products to help maintain my colour.

First look - it is a sexy purple and silver packaging and I love the pump in the top. So easy to use! The shampoo itself is a little runny so ai needed to take care it didn’t slip through my fingertips. The fragrance is surprisingly wonderful and not at all like the chemical smell of other brands. I did find that the shampoo didn’t foam up very well and so the next time I washed with regular shampoo first and then the purple which produced the desired outcome. I loved the shade of my newly died hair and this helped to keep it that way. I will definitely be buying this product again and recommend it to anyone with bleach blonde hair.