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Leaves hair looking bright and beautiful. Neutralises unwanted yellow and orange tones in just one use. Rich & luxurious texture hydrates colour treated hair, leaving it smoother and softer.
Use once a week to complement your regular Elvive Colour Protect routine
Website L'Oreal Website
This shampoo smells lovely and the scent can be picked up through the day.
It's thick and lathers well. I used maybe a 50c piece size and it was more than enough for my very long and thick hair.
The toning effect of this shampoo is amazing. My very yellowed blonde was left ashy and sultry.
I'll definitely keep using this and would buy again - it stands toe to toe with salon purple products and I think it actually knocks them out!
Tips: Follow with the conditioner for that holiest of hair grails...shiny blonde hair!
I was pleasantly surprised by the shampoo Pros -smelled great, -cute purple bottle (which would be easy to spot on supermarket shelves) -affordable - hair feels lovely and weightless after the first wash - does what it claims and reduces brassiness
Cons - not dramatic results in reducing brassiness although I’m comparing it to Kevin Murphy’s range so this is a good affordable alternative - only available at New World and Chemist Warehouse, I shop at Countdown so hopefully they expand where it will be available
Great and affordable option. Smells fantastic and leaves hair smelling fragrant throughout the day.
Nice texture, easy to get through your hair. some brands leave hair feeling quite dry this one doesn’t.
Wasn’t a big difference in my brassy tones but there was a slight effect and with regular use I’m confident it will show fantastic results. Would defiantly continue to use as a much cheaper option than the fanola brand I currently use.
Tips: Put the shampoo in dry hair for a more dramatic result
This is mu favourite purple shampoo. Now that i know it doesent turn your hair purple i am more confident in using it ans leavinh it on longer.
Of courae this is one of my vault gems. Rhe consistency is a runny purple formula ans it comes in a gorgeous puple shiney bottle.
It foams up fast ans makea lots of bubbles that i love. It smells good fruity. It takes out al the brasy yellow colours and males my hair look blond amd beautiful its gives it lots of body and shine aswell.
I love this shampoo and i wilp be purchasing this fot a long time
Tips: Use with conditioner for maximum result
I quite enjoyed using this shampoo. I didn’t have to use too much for it to lather and spread fairly well throughout my hair. I like the texture of the shampoo as it’s not too gloopy or runny. I think it’s a really good product for on a budget as it did brighten my highlights and take away any yellow tones. My only issue is that smells (e.g. cooking smells) really clung to my hair with the use of this.
Tips: Pair with the matching conditioner.
This shampoo works really well at lightening up blonde hair. I only had my hair coloured last week so wasn't expecting to notice any difference but the lightest blondes through my hair had gone even lighter, almost platinum, which is my aim so I was really pleased with this result! I left the shampoo in for about a minute and a half for it to do its thing.
It lathered nicely and smelled floral, not chemically like some other purple shampoos. I think this would last me well over 2 months with a weekly use so I think this is great value for money.
The bottle is a nice size, not too big so fits on my inbuilt shower shelf perfectly.
Definitely happy using this, will be buying again in the future!
Tips: Leave it for a few minutes to work its magic.
Having blonde hair that these days needs to be coloured every 6 weeks i'm very familiar with the purple shampoo concept.
But could this supermarket version take on my expensive salon product?
You betcha! It toned down my brassiness and therefore the look of my regrowth nicely and I could even push out my next colour by about another two weeks.
My hair felt amazing afterwards.
A big thumbs up from me and I would 100% repurchase
I purchased this for my daughter she has dark blonde hair and has just had light blonde highlights. We found this purple shampoo to be great and very effective when the highlights got too gold. It's great value for money and she now just uses it once a week to keep her hair from looking brassy.
Tips: Don't use purple shampoos too often as I've found they dry out your hair if you do.
I brought both the shampoo and conditioner, the shampoo after a few washes brasiness faded and maintained the blonde. I did leave it in for about 5 minutes.
For a supermarket purchase I was pleasantly surprised and also the scent was really nice in comparison to some alternative brands.
I do prefer the L'oreal SeriExpert in comparison to this, but for the price it isn't bad at all and worth every cent.
First impressions of this shampoo were that the colour was a deep, vibrant violet and the fragrance was appealing. Two ticks so far!
I have thick, long hair with a half head of lightened foils that I've had done for years now. My blonde is quite warm and I aim more for a blended, creamy colour than I do for an ashy blonde- my main goal is to avoid the yellow tones! Needless to say, I've tried a few purple shampoos!
In the shower, I used a fair amount of product to get a good lather all through my hair; I always double shampoo so I probably used around 2-3 tablespoons all up to get the squeaky-clean feeling that I like. While it might seem like a lot, I only wash my hair once a week so I can see the bottle lasting awhile.
Since I was following with a purple conditioner, I only left the shampoo on for 1-2 minutes as I lathered thoroughly. If I'm using a standard conditioner, I usually leave a purple shampoo on a little longer, especially on the ends, to really brighten up the colour.
Once I rinsed, my hair felt clean and smelled delicious. Too early to tell what effect the purple had on my colour but it didn't feel really harsh and stripped like some others I've tried before.
My overall experience with the shampoo was pretty positive. I wasn't expecting to like it as much as I did- just because I've tried non-salon shampoos in the past and have never really been impressed. I would definitely purchase this product again.
Tips: Either cleanse with a clarifying shampoo first or use this for both your first and second washes- you want to get rid of any build-up before letting it work on your colour.