Great at home color in a lovely stand out shade of red. Easy to apply and developed well. Left my hair feeling soft and recieved many compliments on its shine. I have used many box dyes over the years and this is one I would reach for again.
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L'Oreal Paris Preference Hair Colour - BOLDS
Our NEW Préférence Vivids range provides bold, luminous colour full of reflects, that lasts up to 8 weeks *Instrumental test
NEW Preference Vivids range is our most innovative expertise in bold colours. The formula is infused with a blend of powerful pure dyes selected by our hair colour experts for ultra-vibrant colours. *Instrumental test
Achieve up to 3X shinier hair with Préférence ultra vibrant colours, featuring light reflecting dyes, for a luminous colour full of reflects. *Instrumental test The Shine Protect Conditioner is enriched with a UV filter and Vitamin E to preserve your shine for up to 8 weeks of radiant colour (*if the shine protect conditioner is applied weekly).
Preference Vivid Colours is available in 7 fashion inspired shades. Shade Magnetic Plum was inspired by the crazy magnetic neon purple lights that invade the night clubs in Pigalle. Create your own look with this vivid Magnetic Plum colour.
Made for all hair types, the formula comes in a gel texture and 150ml mix kit to provide an easy and even application.
Website www.lorealparis.co.nz
Reviews
I have bleached blonde hair, which is more a ashy blonde with other tones of blonde mixed in. I received this hair colour in the tone rose (light pink) colour. The product comes with 3 tubes and easy to follow instructions. Mix bottle 1 into bottle 2. Bottle 3 is condition. The intensity of the colour will depend on how light colour your hair is and how long you leave the colour on your hair to develop. I left the colour on for approx 30 minutes, despite instructions saying to leave colour on for 20 minutes. The colour was a light pink colour. Overall I was happy with the colour. It’s super affordable and a fun way to change the colour of your hair and express your personality.
Tips: Check the colour intensity scale on the side of the box. For more intense colour purchase coloured shampoo and conditioner. Be careful when applying the colour- the colour will stain
Result - a beautiful colour. Not to intense, just perfect and as shown on the box. Really impressed. Easy application, consistency is good, not to runny and not to thick. Has not washed out to quickly. Gentle on the hair. Doesn't have a terrible odor like most hairdyes.
Tips: Only thing is, you need 2 packs for thick or shoulder length and longer hair. Leave on for max time that it allows for more intense colour. Over all, very happy and would recommend!
I am impressed at how much solution this kit has as some kits never have enough if you have longer hair, luckily mines just below shoulder length and there was definitely a great amount.
The instructions are nice & clear and easy to read for those that don't do hoke colour often they should be fine.
It's gentle on my hair and doesn't smell like some do. The colour is a really nice Rose Gold which i love. Has a great amount of after-colour conditioner in the kit.
I'll definitely be purchasing this again especially since it's been hard to get the colour I used to use alot.
Tips: Definitely invest in a rose shampoo as otherwise it will fade fast. Wash with Luke warm/cold water to help keep the colour vibrant!
Easy to apply and provides a shiny and even result. Covers greys well. However I do feel like the colour is alot warmer than the box indicated.
I'm not fussed on this hair dye. I can take it or leave it. It does an average job of coloring over bleach. I found that after a few washes it faded considerably and looked pretty dull. It was very straightforward with how to mix and apply the dy. I had no trouble following the instructions provided which is always a bonus. The instruction manual was very well written and displayed. Over all I'd say it's an average box dye that does an average dye job.
Tips: Follow the instructions and check out the shade guide before buying.
I have long hair well below my shoulders so I bought 2 boxes as usually I need 2 however with this I only needed the 1 box. About 75% of my hair was grey and now it is a beautiful plum purple colour all over. I was quite worried as the box did mention "Not Recommended on predominately grey hair" but I took a chance and luckily it turned out great. I was told it looks so much healthier as well :) Just one annoying bit was that the gloves were too small for me, luckily I had a spare from another box that did fit. The conditioner is awesome. Overall love the colour.
I have a decent amount of greys to cover these days and L'Oreal once again gives me the tools I need to succeed. This easy to use product is available in a bunch of locations and gives me the bright vibrant hair colour I love. Like any box dye, it does smell for the first couple of days till you can rewash and get that fresh dyed hair smell to go away. The price point is great considering I have nearly waist length, thick hair and need a few boxes to get its all covered.