I have used the two above colours on bleached hair in the past - Fire was FANTASTIC and so bright that I even had to dye over it with an Olio red to make it semi-appropriate for work! Definitely a go-er if you're wanting a bright, bright red.
Poppy Red didn't work quite as well for me - the colour was exactly what I was after at first, but very quickly faded to hot pink - which I also loved - but not what I was after. Others I know have had different experiences with Poppy Red though, so hard to say.
The thing I love most about Directions is that it does no damage to your hair - its more like painting it than dying it!
It does wash out very quickly though so avoid washing your hair too often, and swimming.....
One pot does my whole head of hair twice, and my hair is down to my nipples - so definitely worth the $25 a pot.
Next try will be the white toner!