L'Oreal Paris Preference Hair Colour - BOLDS

I was actually really happy to be chosen to review as my hair was dyed 2 Christmas ago which was meant to be blue/black but ended up being red/black. So had the worst red tones picked up depending on the lighting so didn't know how it was going to workout dying the dyed stuff but wow am I surprised, on the parts of natural brown hair (not a lot near the dyed lot) is more the red close to what is on the box. But the dyed bit has managed to attach to the red tones so it's not so black anymore and there's also a lot more dye then I expected, my hair is pretty long (half down my back and thin) which usually would need 2 bottles but could of easily done the whole lot in 1 bottle. Highly recommend.

I think I've tried every hair dye out there so I was stoked when I saw this one come up for trial because I love trying new ones. I have been dying my hair for a long time now, it was currently a red/brown colour. I selected the shade Magnetic Plum which was a beautiful purple on the box.

It comes with all the usual bits and bobs....one thing I couldn't believe was that the gloves actually fit my hands for once, they are usually giant and fall off so I was pleasantly suprised and they did indeed stay put the entire time.

After mixing together I applied to dry hair, I really like the gel consistency as it goes on like a dream.  It is runny but doesn't go everywhere. I applied all over and then massaged in as directed....I could see the dye changing to purple so I was excited to see the end results.

I let it sit for 30 minutes then jumped in the shower.  It took me ages to wash it out....I couldn't get the water to run clear.  The dye I got on my forehead came off easily and it didn't stain the shower . The conditioner is lovely, I let it sit for 2 minutes then washed it out....my hair felt soft and tangle free.

Upon drying my hair looked good but not what I was expecting.  Definitely wasn't purple and it didn't cover all my greys. It has a purple/red tinge in the sun and it's nice and shiny but I was expecting it to look more dramatic. It looks pretty much the same as it did before I dyed it.

Interested to see how other people went with it. I wouldn't use it again as there are much better dyes out there that actually change my hair colour.....sorry Loreal a big thumbs down from me.

Always knew that this was going to be a bit of a reach for my hair colour, I was on the far end of the colour scale to achieve results. However, there was nothing about this product that I liked. One glove was too small and ripped, the other one fitted fine. The product was easy to mix, but it was so runny, I ended up with product everywhere. It had a very chemical smell, and I was glad to wash it off at the end of 30 minutes. The product had turned purple by this stage, and I was expecting that my hair would at least look like it had been washed with purple shampoo. But nothing, even the gray hair that I do have, and there is a lot was not coloured by this product.

I really liked this hair dye, the instructions were simple and easy to follow, and the colour came out amazing. My hair was left feeling soft and looking shiny and smelling great. I love that the bottle of conditioner included was big enough for more than one use. I've had heaps of compliments on the colour and would definitely use again!

I became a self-stylist during lockdown 1.0, so I was really looking forward to trying this colour. Firstly, The smell was not overpowering with chemical fumes like you can get with other brands, it was barely any smell at all. The application was simple and easy - no different from any other hair colour product. The conditioner that came in the box felt very luxurious, and my hair was lovely and soft afterwards. My only disappointment was the end result – as per the box examples I was hoping for a more 'vivid' outcome. It certainly gave a tinge of purple (more visible in sunlight), but it didn't look like it did on the box. For reference, my hair was a medium-dark brunette. All-in-all I did like it as it gave more depth to my hair colour, but I just would've liked a bit more 'bold'.

My daughter and I shared a box of Rose Gold, Melrose which is a lovely rose gold light pink. It does say on the box it is only recommended for those which bleached or naturally blonde hair and we had one of those each to try the colour on. I have light bleached ashy blonde highlights in my hair and my daughter has naturally golden blonde hair. We both did a dip-dye trial and just did the ends of our hair. I just did the very tips as I was worried it would be quite bright and could be uneven. My daughter did approx 10cm of the ends of her hair. The product itself is very simple to use, open one pot, tip it into the applicator bottle, shake and apply. Wait half an hour, rinse and and done! After our half hour we rinsed our hair thoroughly, dried it and got varied results. My daughter has a lovely, very subtle rose gold pink sheen to the ends of her hair that she is very happy with. It is subtle though, and most noticeable when the light hits her hair. It’s not really a ‘bold’ colour at all. Mine barely took although it was the bleach blonde hair that I expected to suck the colour in. It didn’t show up evenly and is barely noticeable. I would only recommend this colour if you want a very subtle wash of rose gold and if your hair is very blonde.

Really chuffed to have been chosen to be part of this review team! My hair was about 4 different shades/colours - like having 4 different heads of hair haha and I really needed a good colour that would cover all of the different colours (med brown, blonde, white, grey).

I really like the presentation of the box - the colour I chose was Rose Gold, so the model was a pretty pinky colour on a black box which I really liked (and I would reach for it at the supermarket). The contents inside are fairly typical of a hair colour; gel colour, activator bottle, but this one has a fairly large tube of conditioner which Iiked, as I really hate the sachets! So fiddly when trying to get the conditioner out in the shower, especially when your hands are wet!

I found the colour easy to mix and really easy to apply, the gel was a little bit runnier than other colours I've used, so it was a wee bit messy but I wore a colour cape so wasn't fussed. I must say that there is a heap of product once mixed, more than enough to do my entire head then some! My hair is just on collar length so not that long. It was a wee bit stinky, the funny thing is I thought the colour was a semi-permanent but it's permanent! Too late I had already applied the colour to my hair.

I popped on a plastic cap then a thermal booster cap that I own, left the colour on for the 30 minutes then washed it out - it came out really well and I only needed around half of the conditioner tube, so another dose left for the next time which is great.

It left my hair feeling pretty soft, but the colour! I loved it! As my hair is different colours it turned out different in different areas, but still love it! It covered up all of the different colours, plus the grey hair. It has a lovely luminous kind of shine and a real depth of colour.

I am already planning buying the next box for root touch ups! Definitely using this colour again and keeping it!!

I'll start off by saying I usually love L'Oreal hair dyes. This one though, that's an exception to the rule. I had high hopes for this, especially as it said "bolds". It doesn't live up to that claim though. My hair just looks black, without even the hint of blue in it. The reference photos on the back of the box aren't true either. Even in the sun my hair just looks black. I'd rather just use another blue/black dye like usual. The application of this wasn't easy either! It was so runny the dye made a huge mess, I wasn't prepared for that. Lucky I was in an area where it didn't matter that hair dye got on the floor or anywhere, but it stains like anything. It went all over me as well, no matter how careful I was. Overall, I don't recommend this.

Although I selected that I had long hair when I applied to be on the trial team, I was only sent one box of hair colour. I had to purchase another box myself to make sure that I had enough to colour all of my hair. I found the Rose Gold stocked at my local Pak n Save and it retailed at $19.00 - which is normally more than I would pay for a hair colour with needing more than one box for my length hair.

On mixing the colour with the developer solution, the smell was not a strong ammonia one which was great. The colour and the developer mixed together quickly and in no time I was ready for application.

Applying the colour to my hair I was very pleasantly surprised. Although the mixture was quite runny, it applied like a dream and I only ended up using about 3/4 of the second bottle for this reason.

Being more runny than the normal cream type hair colours I use, I found application easier as the colour covered more hair at once than the cream type.

I left the product in for the required developing time and gave my husband a minor heart attack when the developed colour when a very very dark red before I washed it out.

Washing the colour out was a breeze and in no time the water was running clear. The conditioner smelled divine and was thick and creamy to apply.

After rinsing the conditioner out my hair was a dark ginger-pinkish colour. Pretty cool!

I dried my hair off with my hair dryer on low setting and absolutely loved the look of my new colour once it was fully dried. My hair felt so soft and was shiny as well, which was lovely. This was Day 1 - I always leave my hair colour at least 24-48hrs before I wash it to make sure it has a chance to 'settle in'.

Day 3: Washed my hair with colour-stay shampoo and conditioner, and I noted quite a bit of pink colour came out in the shampoo bubbles. My hair was noticeably lighter when it was dried, still quite a dark pinkish colour but especially at the roots it was quite gingery. Bit disappointed that after the first wash there was a definite difference in the colour.

Day 5: Washed my hair with conditioner only (I only shampoo once or twice a week). Noticed when my hair was dry that it was starting to look quite faded, mostly a gingery colour with some pink.

Day 7: Washed my hair with colour-stay shampoo and conditioner. Again noticed some pale pink colouring to the shampoo bubbles. On drying, my hair was now very ginger and had next to no pink in the colour at all.

Day 9: Washed my hair with conditioner only. I had no pink whatsoever left in my hair and it is now just a gingery colour, which I do not like at all.

All in all, the application and reveal was the highlight of this trial, but things went downhill very fast after that. If I had had to pay $38 for two boxes and the colour lasted only a week, I'd be pretty annoyed. As it is I'm less than impressed with the longevity and outcome of using this product, even after the beautiful colour it initially was.