I purchased this recently with my vault points yay! I have been using a purple toning shampoo (different brand) but saw this purple conditioner, along with being a deep conditioner for damage, so thought I'd try it!
The tube is a good size and I like the branding and colours. The print on the back is teeny tiny though and so hard to read! Even when I put my reading glasses on I still had difficulty working it out haha. Of course it was when I was in the shower actually washing my hair that I tried to read it too - I squeezed out what I thought was a good amount and applied to my hair (squeezed out as much excess water as possible). I left it on for around 2 minutes, my hair is quite porous so don't like leaving it on too long. I then rinsed and my hair felt very soft and smelled great! My hair did feel a bit dry/rough when drying though, but once dried and straightened and I also popped in some Organic Argan Oil Gloss, it felt fine. One thing I really love about it is the smell, I can actually smell my hair 2 days after using the conditioner and it smells great.
Now the toning - it didn't get rid of as much of the brassy tones that I wanted, it also turned the lighter parts of my hair, mainly the front and sides/ends an ashy/ very light purply colour, which I actually don't hate funnily enough. I have had a couple of workmates comment on the colour and how much they like it, so must be ok!
All in all, I do like this conditioner and will continue to use it along with a purple shampoo (might have to get the matching Fudge shampoo though), so will buy it again I think.
Thanks again BR for the opportunity to take part in another incredible trial.
I have used the fudge range in the past before, so was really keen to see how this Damage Rewind formula performs. I love the packaging of this range - a bottle that sits on it's lid means I get every last drop out, and the lid is easy to open so even with conditioner on my hands, I can still open it without a crowbar or it slipping out of my hands. I also love that the bottle is a different colour to the shampoo one, which makes it super simple to grab the right one each time.
The tone of the conditioner is a lighter purple than the shampoo. It's a lovely thick formula and has the most gorgeous scent which lasts on the hair beautifully. You definitely have that 'just left the salon' scent about you. In terms of toning, it is definitely milder than the shampoo, but I would imagine helps keep that brass away if you were someone who conditioned before swimming etc.
My hair feels really nourished without feeling heavy or looking greasy. While it's not super shiny, it does look and feel really soft and flowing, and a little bit of hair oil finishes it off perfectly.
Tips: Hide it from your daughters - my 9yo loves the smell of it so much she tries to steal it whenever she can!