I LOVE essano. Love them. Their products are affordable, available in Countdown, cruelty-free and natural. What's not to love?
Their toe-dip into the complicated world of blonde hair is mostly a success.
I love the pump bottle, always a bonus for an in-shower product. It's a generous size for the price. 2 pumps is enough for my long, thick hair.
The shampoo is a deep violet, perfect for offsetting those yellow tones.
My hair is balayaged from natural brown to blonde. I usually use a purple conditioner from a salon brand called Nak. I usually opt for a purple conditioner rather than shampoo as I find purple shampoos drying.
I did suspect that essano's sulphate free and purple shampoo would run on the dry side, and it does - my hair is definitely left drier than when using my usual (non purple) shampoo, but no more dry than using any other purple shampoo.
My hair was left wonderfully toned, there was no yellow left and my hair was left manageable and frizz-free.
All up, this is a really nice purple shampoo - it does everything a salon purple shampoo would do, at a fraction of the cost.
I really enjoyed using this product. The packaging is clean and clear with a easy to read text. I found that I needed a lot of the shampoo to wash my hair thoroughly and it does not lather very well. I have below shoulder length hair and needed 7+ pumps. My hands were also died purple after applying to my hair - was very alarming initially, but this did wash away by the time I had finished my shower. Once I had rinsed out the shampoo I believe my hair was very clean, possibly on the dry side so I was very thankful to have the Essano Blonde Tone Correcting Conditioner to try also. I used the Essano Blonde Tone-Correcting Purple Shampoo and conditioner each time for best results. Definitely from using both the Essano Blonde Tone-Correcting products I have noticed that my highlighted hair is less brassy and more golden looking. I will continue to use these 2 products to help maintain my colour.