I have NEVER had any luck with matte liquid lipsticks. I've tried brand after brand, from the reasonably priced to the frankly, obscenely priced, to no avail. All I'm left with is dry, flakey pigment. But only on the outer lip. The centre, more 'wet' part - no colour at all.
So I confess. My expectations were low for the Maybelline Lip Ink.
It comes in a standard tube, I'm not a huge fan of the white - white plastic always looks a little cheap (gosh who's in a snarky mood...). Upon opening I immediately noticed the scent - sweet and delicious.
The applicator is different to others - its arrow shaped and has a hole in the centre. The liquid is noticeably sticky when pulling from the tube.
Application was the easiest liquid lipstick application ever. I used the narrow side to colour my top lip and used the fatter, flatter side for the centre and lower lip. Coverage was even and didn't need a second pass (which is always where you smudge right?)
The product was 'set' in under a minute, I don't want to use the word dry, as it wasn't dry. My lips didn't feel encased in a stiff clay mask like with other liquid lipsticks.
The colour I chose was Dreamer. Its a pinky nude and honestly just stunning!
This is definitely a superstay product. When I walked in after a days work it was still in place! It even survived eating a burger! I'm obsessed with wearing it, usually I bail on lipstick halfway through the day!
I can not wait to try other shades from the range!
I am loving the look of the entire Maybelline Superstay range. The packaging is all sleek and minimalistic, but still managing to be pretty and feminine at the sametime. My shade of choice was "Lover", it is a very pretty "blue based" natural pink. It is quite neutral, but doesn't look washed out. Just the right amount of colour pop. The formula is creamy, with intense pigmentation. It has a real yummy vanilla fragrance. The smooth, creamy formulation gives you a beautiful rich colour. The applicator is an almond shaped, so you can sweep over for alot of coverage or you can just use the pointy tip for a more precise accurate application. I tend to stay away from matte lip colours because I have found them chalky and aging. But recently I have begun to admire and lust over the nude matte lip look that Kylie Jenner has made popular. I am excited to say that this product has converted me. It is so comfortable to wear, no dry crusty wrinkly lips! The colour stays put through numerous cups of coffee and glasses of wine. The applicator makes it so easy to apply without a lip brush. I LOVE LOVE LOVE how this product looks and feels! It is now becoming my signature lippy!
Tips: After you've just applied it, let it dry for a minute. Otherwise it feels a bit sticky. But after a minute it turns into beautiful powdery finish.