I have gone through a few of these in my time! I love the formula. I even had one of the old packaging when it was in a tube. This is my fav product for making sure that my eyeshadow doesn't budge all day.
The packaging is really good. A small squeezy tube with a funky lid. Once you take the lid off there is a small opening which is great so that you don't push out too much product at a time.
The product itself is a cream, it is a bit thicker than other primers that I have used which I like, it makes it feel more substantial when you are putting it on. It has a bit of a light skin colour to it. I think that is silly as it probably limits the amount of people that can use it. When you smooth it on your eyelid it doesn't show up too much of a shade but I can definitely see that it is there, I imagine that it shows up a lot more if you aren't quite light skinned. When it dries down you can tell that it makes a much smoother surface on your skin. You also only need a tiny amount which is great, it means it lasts a long time. Also because it is in a squeezy tube it doesn't get too much air in there so it doesn't dry out.
Do make sure when you are using this that you use a small amount as I have found when I use too much it creases itself then it is of no use to anyone.
I think that this product does exactly what I expect it to. It says it makes eyeshadow last 24hrs which I don't believe for a second. But it does make my shadows last my working day which is all I expect.
Have never worn a better primer. I have had this bottle nearly a year now, wearing it almost every Saturday or Friday night. And I still have half a tube left! Makes my skin feel amazing and makes my foundation last so much longer.
Tips: Don't use too much, a little goes a long way!