I picked one of the colour & Art versions of this mascara up from Pricewise as I loved the idea of using this on top of my regular mascara on the ends only, as I loved the way that looked on Lily Pebbles on Youtube.
My first couple of attempts at using this on the ends only was largely unnoticeable. I decided to try another route- using all over my lashes. I don't love the super intense blue eyelashes look for myself (although it looks amazing on others) so was stoked when this yielded a subtle but effective look when used all over. The shade is a reasonably bright blue but when used over my quite dark lashes made them look black in certain lights and blue when I was out in the sun. My husband and five year old son both commented on how pretty it looked- I'd say that's a win!
The actual formula is quite dry (although my tube has been open at least a month now) and 100% clump free. It has an applicator similar to the Theyre real one- made of rubber and very hard when it pokes you in the eye! I found it didn't give me a huge amount of volume but did give me a little length- this is not too noticeable when it is in blue however. I think perhaps if it gave lots of volume the subtle blue would probably not be so subtle anymore! It held my curl pretty well and stayed on my lashes all day with zero crumbling or smudging. It seems to be one of the tubing formulas of mascara so removed quite easy at nighttime compared to other mascaras with the same longevity.
All in all I think this is an absolute winner- probably not daily but every now and then when you wanna have a little colour and brightness to your eyes, but perhaps don't have the time for eyeshadow. Will be repurchasing in some of the other colour shades (they have a green and purple also!)