The formula of the pomade is very smooth and creamy and the product applies really easily. It is not a super dry formula, but it does dry down to a powder-like finish when applied to the eyebrows.
It is super easy to apply and blends nicely. The product stayed on my eyebrows all day without smudging. I even wore it on a cardio day once and it did not budge or smear and it still comes off relatively easily when I use my oil cleanser at the end of the day.
I received the colour 01 Taupe which looked a lot lighter in the pot, but to my surprise it applied much darker on my brows. My brows are naturally quite dark and full, but this shade was a perfect match to fill in my sparse areas without making my eyebrows look too heavy and dark.
The pomade also comes with a dual-ended angled eyebrow brush and eyebrow spoolie. The bristles of the angled brush is quite stiff and I wished it was a bit thinner for more precision, especially when filling in the tail of the brow. I liked the spoolie end though, as it is slightly bigger than the average spoolie and blends the product nicely to soften the front of the eyebrow.
I've used brow pomades before and I prefer the more precise control I have with a pencil. Nothing has changed for me using this product, unfortunately.
The box this comes in is ridiculously large, at 4x the size of the pomade pot. I get that this is to include the brush, but it seems so wasteful. At least it's cardboard and might be recycled, I guess.
The glass jar housing the pomade is a generous size, and features a screw cap, making it easy to access.
I got shade 03, Medium Brown, which is a light medium that works okay with my dark brows; I don't like super dark brow products as it all gets a bit MUCH.
The formula is really creamy and you only need the tiniest amount on the brush. Interestingly, I hated the brush that came with the palette, but quite like this one. Having a small brow brush and spoolie in one is super handy, and I'll keep this for travel.
I find the creaminess of the pomade makes it move around a lot on application and i have to take a miniscule dot and work it in to my brows, then use concealer to tidy a bit. This is why I dont' love it. It's possibly a 'getting used to it' idea, but this is more time consuming than pencils for me. I tried with a regular brow brush and it didn't change this for me. Pomades I've tried in the past have been less creamy and easier to work with,
Also due to the consistency it can move around if you touch your brows while it's setting, but when set it's in place until you cleanse.
All in all, I'll persist with this on work-from-home days until I feel like I've perfected it, but I've warn it out and about and not felt silly so it's really very likely that I'm simply more of a pencil and mascara person when it comes to my brows.
Tips: Only touch the brush to the surface of the product. Don't scoop, don't grab too much. You only need the tiniest bit.